Enrich Salons is the first to bring you Olaplex and Decleor in India
Oct23

Enrich Salons is the first to bring you Olaplex and Decleor in India

The two latest reasons why Enrich Salons is the one to choose Olapex and Decleor are the latest offerings from Enrich Salons to its beautiful customers, and these international services have been long awaited by many. They are finally here, and Enrich Salons is proud to be the first to bring them to you.   What is Olaplex? Olaplex is a treatment that strengthens the innermost portions of your hair, and can only be availed of as a salon service. It is the only treatment that actually rebuilds broken hair bonds through three steps. First a Bond Multiplier® begins the repairing process by rebuilding disulfide bonds. Next a Bond Perfector® finishes what the first step might have left out to give you the healthiest hair possible. The third step is a Hair Perfector® that the customer gets to take home to protect his or her hair from future damage.   What is Decleor? Decleor is a premium international range of beauty services for your skin, whether face or body, and is somewhat what Kerastase is for hair. It is the result of forty years of research on aromatherapy, which forms the basis of the treatments. It makes the use of essential oils to combine aromatherapy with phytotherapy, or plant aided treatment, to provide you with what your skin and body deserve. Complete holistic and natural care. No matter what your skin type, there are different Decleor treatments to suit your need.   Why did Enrich Salon choose to bring these to you? Enrich Salons has always striven to bring you the best of the best and has partnered with the most noteworthy brands so you can trust them with your self. When you walk into an Enrich Salon, you know you are in good hands. This is because Enrich has succeeded because of its vision of serving the customer best by constant upgradation of its products and services to bring you only the tried and tested best. Olaplex and Decleor certainly fit that bill. And Enrich is proud to present it first to you in India. A few more words about how Enrich was also chosen by the two brands will be in place here.   Enrich Salon does not compete Yes we could have talked about how Enrich is different from competition. But Enrich does not do what it does to get better than others. It continually strives to better its own self. And the taking care of competition follows without even trying. It is not for nothing that what started as a single salon in 1997, is today Mumbai’s largest unisex salon chain with branches in Bengaluru,...

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Why Enrich is the most trusted salon chain in Mumbai
Oct09

Why Enrich is the most trusted salon chain in Mumbai

Enrich Salons – Love begins with you The beginning of the love story Enrich set up its first salon in 1997 by a group of people who had one thing in common. The love for beauty. They pitched in their entrepreneurial skills and worked towards enhancing not just the conventional beauty of the woman, and made their salons unisex salons. A lot of genuine research into existing trends along with futuristic visions led to it today being Mumbai’s largest unisex salon chain with branches in Pune, Bengaluru and Ahmedabad. Partnerships with big brands like L’Oreal, Remy Laure, Agelock, and Christian Valmy helped both the salons and its customers. The vision and the implementation While many have a vision statement, Enrich Salon actually has a vision. Of becoming the most successful customer-oriented chain of salons with consistency in terms of deliverance, creativity, pioneering ideas and more. It has successfully followed this carefully defined path by focusing on and setting certain very important industry standards of ‘Employees First’ employee engagement, customized and personalized customer experience, regular checks on quality, stress on hygiene, real time technology adoption, and a very open-to-new-ideas organizational culture. In lay man’s terms, Enrich has believed in only one thing. That every one has a gift. And it is one’s duty to recognize this in oneself as well as in others. Enrich has taken this belief to benefit its employees, customers and students in their respective ways, creating a win win situation that has catapulted the salon chain to its present state of being. Why customers love Enrich Salons When a person walks into a salon, one expects a catalogue of services they can choose from, and come out looking beautiful. When the same person walks into an Enrich salon, he or she is advised and helped in deciding how to bring about his or her own inner beauty, is served the treatment on a platter of care, and comes out not just looking, but feeling beautiful too. This is achieved in a number of ways. Enrich Membership The Enrich Membership was the first loyalty program in the industry ever. And continues to be the most loved one today. Proof of the pudding lies in the eating. It has led to a 57% increase in new customers through referrals and a Growth Award to boot. The benefit range from free services to you or your referred ones, a varity of redemption services, huge discounts, special birthday and anniversary treats, and service from your preferred technicians. The membership works, apart from offering the above benefits and more to customers, by making you feel like family. A beautiful family. Customer...

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What goes into making a retailer great?
Oct09

What goes into making a retailer great?

Enrich Salons and Academy is a chain of 57 CoCo salons, across Mumbai, Pune, Ahmedabad, Bengaluru and Vadodara. We deliver hair and skin services, along with aftercare products to a discerning audience. We launched Belita in 2016, a specialist vertical that delivers a select set of services at the consumer’s home or place of convenience, with an Enrich Salon experience. The objective across both is to deliver excellence in service quality in a consistent manner. Enrich also operates academies in Mumbai, Pune, Ahmedabad and Bengaluru, all of which are accredited by various national and international educational associations. These academies run programs for fresh entrants as well as advanced programs for upgrading existing practitioners in the beauty industry.   Recently, Enrich was judged to be the Most Admired Retailer in the Health and Beauty segment by IRF (Indian Retail Forum), which is the foremost knowledge and networking platform when it comes to retail in India. Amidst distinguished company such as Lakme Salons and Naturals, among others, receiving the top honour is laudable, especially considering that the jury was among the top tier in management across retail verticals. What made them choose Enrich above the rest?   Enrich as a company, believes that great customer experience, delivered consistently, is what makes a business tick. Towards this belief, Enrich follows a systematic approach which provides a foundation for strong growth.   The beauty industry, by nature, is very high involvement, and is heavily dependent on the human touch. Imagine the comfort you have with your regular stylist, versus the apprehension when you’re trying out a new stylist for the first time. Hence, the people of Enrich are the most important touch point when it comes to delivering a great experience, and thus great self-esteem. This has led to a very counter-intuitive practice – Employees first, Customers Second. Below are some of the unique initiatives which Enrich has undertaken to make this effective. Employee Assistance Program: It is well known that there are various pressures on the working person of today. This has the potential to lead to various psychological issues, which can be detrimental to both the personal and professional life of that individual. Therefore, Enrich has tied up with a third-party company which provides counselling services over call/email/in person. This is completely discreet, and accessible for 24 hours of the day, all seven days. Five-day work week: In the interest of good work-life balance, Enrich employees work for five days out of the week. This allows them to relax, recharge, and be raring to go when work resumes. Grooming services: Enrich wants its employees to look their best, and to experience...

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What makes you different makes you beautiful
Sep22

What makes you different makes you beautiful

Love begins with you This is the philosophy of Enrich Salons. And this is what differentiates Enrich from other salons. Enrich does not simply work from the outside, but tries to simply enhance the beauty that lies within each person. It also recognises beauty as being the manifestation of love. Not only in the eyes of the beholder but love for yourself for being yourself. Here is one of the many examples of how different people spread love differently and have their own brand of inner beauty.   A box of crayons Imagine a box of crayons with only red. You can paint the town with it, but only for one night. Then you would get bored. Imagine a box of crayons with only yellow. You could draw the sunniest of pictures all day. And the next day you would feel a bit blind. Now imagine a box of crayons the way we know it. All of different colours. Can keep us happy forever because of its variety. Same thing with beauty. If being beautiful was being one thing, it would be anything but. But if beauty differed from person to person, like it does in the real world, that is when life starts getting interesting and really beautiful. And here we are talking about inner beauty, which fortunately comes in various types. Adding colour to the painting called life.   The beauty of being different Being different really means being yourself. Because each of us have been born different. It is up to us to find that inner self and let it manifest itself in all its glory. When a person is true to his or her self, he or she discovers the person he or she is, and then comes across as a clear headed person who does and says what he or she genuinely feels. That makes the person confident, trustworthy, and beautiful. Would you prefer a striker who lies to your face or the opinions of someone you can trust? Would you like to be flattered all the time and always be in doubt, or would you rather bask in the glory of genuine praise? And if you are yourself strong enough, a person who is an honest person can criticize you, and you will be able to use that to your benefit in improving yourself and make your own self a more beautiful person in turn.   It makes you a more peaceful person Once a person has found his or her self, he or she becomes surprisingly stress free. This shows, and more importantly, it infects. When you become a calm person, people...

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Hairstyles for Navratri and Durga Puja
Sep20

Hairstyles for Navratri and Durga Puja

Let the festivities begin With your designerwear in place for each day and each evening this festive season, and now that you have studied up which shade of lipstick would go best with which attire, here are a few ideas on how to do your hair to match the occasion and the mood. Most are simple to do, some you might need the help of a professional to style to perfection.   The artificial flowers Flowers are a must in every traditional do, but the problem with flowers is that they wilt easily and your glorious hair falls apart too soon for comfort. The solution? Artificial flowers. Which used artistically, can transform a simple braid into a thing of beauty embracing both the traditional and the chic. First wash and dry your hair with a heat protectant. Now curl it up two inch sections at a time. Next make a side parting and pin up the front part in a haphazard manner on the top and pull out some strands just enough to frame your face. Braid the remaining hair on one side into a simple braid. Put in artificial flowers along the length of the braid. You are good to go.   The classic with a twist A bun is something that goes with any kind of traditional attire. If you want to get creative with the classic bun, try this. First blow dry your hair. Then make a centre parting on your crown. Comb it backwards slightly and then twist the hair outward before pinning it to the back. Now make a normal bun with the rest of your hair. Hold the style together with a finishing spray.   The bump and the curls Curls add glamour. A bumpit adds style. To achieve this hair do, wash and dry your hair with a heat protectant. Now curl only the lower portions of your hair, one inch section at a time. Put in a bumpit under your crown and smooth your hair over it. Put your bangs in place, and hold the style together with a finishing spray.   Head jewellery Head jewellery looks best on loose hair. Make loose curls, spray on a humidity resistant spray, and top it off with an elegant head chain or jewellery of your choice.   The bump and the flowers Wash and dry your hair with a texturising spray. Make a parting on the front of your hair and put in a bumpit under the crown. Take the hair from the back and tie a mid level pony tail with it. Put in a donut at the end of your pony...

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Being selfish is a virtue
Sep19

Being selfish is a virtue

Love begins with you This is the philosophy of Enrich Salons. And this is what differentiates Enrich from other salons. Enrich does not simply work from the outside, but tries to simply enhance the beauty that lies within each person. It also recognises beauty as being the manifestation of love. Not only in the eyes of the beholder but love for yourself for being yourself. Here is one of the many examples of how different people spread love differently and have their own brand of inner beauty.   “Wear your own oxygen mask before helping others” Every time we hear the flight attendant say that during the routine safety check speech, we seem to cringe because of some things that have been ingrained in us since we were small. Not to be selfish for example. But the flight attendant’s order makes complete sense because unless you are okay yourself, how on earth will you be even physically able to help others? The mistake we make in life is by thinking that being selfish is the same as being self centred. They are two entirely different things, and while being the latter can only make you undesirable, being the former can make you beautiful in a very unique kind of way. Let us find out how.   Selfish versus self centred A self centred person unfortunately thinks only about how his or her immediate surroundings will benefit himself or herself right there and then, and his or her goal is to take every micro step towards self satisfaction regardless of how it may affect others. And these steps are usually taken towards very superficial goals like physical comfort or material asset. A selfish person on the other hand, is someone who gives importance to understanding his or her own mind and giving it what it needs, in order to be a more confident and content person, who can then have a better perspective about how he or she can do good to someone else. So while a self centred person is constantly dissatisfied, a selfish person is someone who attains self satisfaction and better understanding of oneself from within.   Be selfish. Be beautiful. Know yourself. Get in touch with the inner you. Realise what you are worth and give yourself your due. Do not take yourself for granted ever. Do not be scared in your journey to finding yourself because, only after you have dedicated that selfish time to realising your true self worth, can you emerge as a beautiful person who knows what he or she wants and can infect people with your confidence and goodwill.   Is...

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