Enrich becomes the first company in the world to receive the TrustedMark certification!
Aug03

Enrich becomes the first company in the world to receive the TrustedMark certification!

Enrich believes in customer experience as a differentiating factor. More than delivering a great experience, delivering that great experience consistently is the true key to gaining the customers’ loyalty and trust. Thus, since its inception, Enrich has defined and followed practices across all its locations which allow it to achieve just that. This ethos carried out faithfully through the years has given Enrich leadership status in its industry, and a niche of repute in the minds of consumers, in addition to numerous accolades for various aspects of its business. Having achieved all this, the need for sensitizing the consumer, both present and potential, towards these practices, accolades and reputation, was felt. In addition, applying this consistency across locations, attrition, and consumers was another point which Enrich felt could be built upon (which Enrich was doing quite well). Enter the IRF Trusted Mark. The outcomes offered by the IRF Trusted Mark program seemed synergistic to the needs of Enrich. They were: Best practices in all customer-facing aspects of the business, or aspects of the business which had a direct impact on customer experience Identification of gaps, and solutions to close them Improvements or suggestions in current processes Thus, Enrich applied for the IRF Trusted Mark certification and underwent the audit and certification process. From the outset, the detailed and meticulous nature of the criteria and process was apparent. Criteria had been applied across industries (wherever applicable), which made certain criterion severe to apply, but understandably in the best interests of the consumer. At times, it felt more like an investigation! There were definitely some eye openers – being in a nascent industry with limited process and technology orientation from peers, Enrich saw certain areas which would benefit greatly by this process. Certain practices concerning training, communication with employees, were pinpointed as points of improvement. Conversely, the auditors Enrich worked with were highly impressed with the processes already in place at Enrich, such as the use of technology, controls set up for compliance, and due diligence shown by all the staff. Even more impressive to them was the hospitality and courtesy shown by the staff through the duration of the certification process. Enrich is happy to have successfully received the certification. It stands firm in the belief that superior customer experience will be the make or break factor for companies in the foreseeable future. Thus, getting this certification is a step towards solidifying that same thought in the minds of the consumers as...

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7 Reasons Why Massage At Home Is Better Than Massage At A Spa
Jul23

7 Reasons Why Massage At Home Is Better Than Massage At A Spa

Would you rather you had a massage bed or a massage table? Jokes apart, having a body massage at home as opposed to the same one at a spa has too many benefits to ignore. Here are some of the reasons to have a body massage home literally delivered to you by professional therapists and beauticians instead of another trip to the spa. Remember all you will need for a body massage at home is a bed or table near a source of water. That’s it. Read on and learn how to make the relaxing experience of a body massage even more relaxing.   Save on travel time You are either a professional, or a homemaker, or a mother, or any combination of the three. And you find yourself constantly juggling between your duties towards others and their demands in your life. And giving yourself that massage is some time and thought that you have finally spared for yourself. Or you are just a happily lazy teenager who loves to, well, just be lazy. So why should you waste your precious time on getting dressed, travelling to and fro the spa, fighting traffic, looking for and spending on parking space, and then again waiting in queue over there? With a repeat performance on the way back at that? Easier to book an appointment with a home salon service and lie back and just get your body massage, isn’t it?   Choose your own mood While spas spend a lot of thought and money in their environs, there really is no place like home. So you can play your own soothing music, light your favourite scented candles, darken the room just the way you like it, and lie back in your own bed or read your favourite book while the masseuse gives you the body massage of your dreams. Enjoy your favourite snack inbetween when hungry if you want!   Spend less money for a more personalized body massage With a body massage from a home salon service you will need to spend only on the massage and the products that they will need to use to give you one, whereas at the spa your total cost will include bits from their overheads, equipment, maintenance and even rent! What you get as a bonus is a distraction free massage from a masseuse dedicated to giving only you a body massage. And, guess what, if you are the kind of person who likes to budget her expenses, you can get massages done more frequently now because they will cost less!   It is ideal for the elderly, the disabled and more...

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7 Reasons Why Massage At Home Is Better Than Massage At A Spa
Jul22

7 Reasons Why Massage At Home Is Better Than Massage At A Spa

Would you rather you had a massage bed or a massage table? Jokes apart, having a body massage at home as opposed to the same one at a spa has too many benefits to ignore. Here are some of the reasons to have a body massage home literally delivered to you by professional therapists and beauticians instead of another trip to the spa. Remember all you will need for a body massage at home is a bed or table near a source of water. That’s it. Read on and learn how to make the relaxing experience of a body massage even more relaxing. Save on travel time You are either a professional, or a homemaker, or a mother, or any combination of the three. And you find yourself constantly juggling between your duties towards others and their demands in your life. And giving yourself that massage is some time and thought that you have finally spared for yourself. Or you are just a happily lazy teenager who loves to, well, just be lazy. So why should you waste your precious time on getting dressed, travelling to and fro the spa, fighting traffic, looking for and spending on parking space, and then again waiting in queue over there? With a repeat performance on the way back at that? Easier to book an appointment with a home salon service and lie back and just get your body massage, isn’t it? Choose your own mood While spas spend a lot of thought and money in their environs, there really is no place like home. So you can play your own soothing music, light your favourite scented candles, darken the room just the way you like it, and lie back in your own bed or read your favourite book while the masseuse gives you the body massage of your dreams. Enjoy your favourite snack inbetween when hungry if you want! Spend less money for a more personalized body massage With a body massage from a home salon service you will need to spend only on the massage and the products that they will need to use to give you one, whereas at the spa your total cost will include bits from their overheads, equipment, maintenance and even rent! What you get as a bonus is a distraction free massage from a masseuse dedicated to giving only you a body massage. And, guess what, if you are the kind of person who likes to budget her expenses, you can get massages done more frequently now because they will cost less! It is ideal for the elderly, the disabled and more If age or an...

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INTERNATIONAL YOGA DAY-ENRICH
Jun22

INTERNATIONAL YOGA DAY-ENRICH

Yoga is an invaluable gift of ancient Indian tradition. It embodies unity of mind and body; thought and action; restraint and fulfilment; harmony between man and nature and a holistic approach to health and well-being. Yoga is more than exercise – it facilitates development of the sense of oneness with ourselves, the world and Nature. It has been around for thousands of years, and has recently regained popularity for people having to deal with the pressures of daily life. Yoga has various aspects, i.e. mental, physical and spiritual. It energizes the soul, relaxes the body, strengthens the posture and promotes correct breathing. After going through the asanas, one feels benefitted by a more positive outlook, enthusiasm, and a general sense of self-awareness. Yoga provides clarity of thought, firms power in one self, and improves self -confidence by replacing stress with peace. Modern medical advancements and research support the integration of various traditional healing techniques, including yoga, for health and longevity. Solutions to prevalent health issues must include allopathic as well as traditional healing techniques. Yoga is beneficial for disorders like diabetes, hypertension, musculoskeletal and psychiatric disorders. The initiative towards the adoption of International Yoga Day was taken up by the Hon’ble Prime Minister of India, Narendra Modi. On December 11, 2014, the 193 member United Nations General Assembly (UNGA) approved the proposal put forth by a record 177 co-sponsoring countries, and established 21st June as the “International Day of Yoga”. In its resolution, the United Nations General Assembly (UNGA) recognized that yoga provides a holistic approach to health and well-being, and wider dissemination of information about the benefits of practicing Yoga for the health of the world population was deemed necessary. At Enrich, Yoga Day was celebrated by practicing yoga asanas in all the salons by an assigned instructor. The designated instructor was dressed in a particular t-shirt, along with badges provided by B&WSSC and shared with the participants in all the respective salons information about yoga, its importance and the meaning of International Yoga Day as well as its purpose. It was conducted one hour before the opening of the salons. They had an option to perform any out of Traditional Yoga, Aqua Yoga, Paddle Yoga and Power Yoga. The response shown by all the salons was commendable, as a very high number of staff turned up early to show commitment to yoga. Planet Enrich identifies with a holistic approach to health, well-being and spirituality, which spurred great participation in this program. After all, Love Begins With You!...

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THE IMPORTANCE OF HAVING THE RIGHT MENTOR TO HELP SCALE THE ENTREPRENEUR TO GREATER HEIGHTS
Jun16

THE IMPORTANCE OF HAVING THE RIGHT MENTOR TO HELP SCALE THE ENTREPRENEUR TO GREATER HEIGHTS

Publication: Entrepreneur India Online Spokesperson: Vikram Bhatt, Founder and Director, Enrich Salons & Academy Topic: The Importance of having the right mentor to help scale the entrepreneur to greater heights Date: June 12, 2017 THE IMPORTANCE OF HAVING THE RIGHT MENTOR TO HELP SCALE THE ENTREPRENEUR TO GREATER HEIGHTS  Overview and takeaways from Vikram’s entrepreneurial journey: Enrich started as a friendly venture, where two friends supported the third who was the only one who had domain knowledge and technical know-hows about the beauty business. A few years down the road, this partner decided to move on, at which point the remaining two made the choice of continuing with the venture – learning the ropes and evolving it into what we know today as the Enrich Salons and Academy chain. Since we were new to the domain, we brought what we knew from our work experience into the business. This proved to be rather advantageous. If innovation is thinking out of box, then that happened naturally since we were literally from outside the box – in this case the beauty industry. Here are a few learnings from our journey so far: Organic growth of business: A business that generates positive cash-flow, with no debtors, is capable of achieving good organic growth. Ensure that there is minimal external funding with maximum turnover so as make your business more self-sustainable. People-centric offering: The primary aim of any venture is value-creation. If one is able to offer something that people love and require, one has successfully won over clients. Positive goodwill is created which generates frequency of repeat visits and loyalty value. For the client, the requirement is generally dual-fold: Extrinsic, which is the need to look good and Intrinsic, which is the need to FEEL good. Thus, the importance of the service provider was magnified. Building trust among clients: Trust of the client is of utmost importance. Ensuring optimum level of quality service and keeping your client happy is where the true key to a successful business lies. Working in the personal space of the customer inherently increases the likelihood of the customer giving you their complete trust. Transitioning a luxury into a necessity: An important factor of any business is to keep up with the current social developments, trends and habits of the end consumer. With social development, the aspirational outlook of people will get enhanced. Thus, certain sectors such as grooming would experience good growth, since there would be a high percentage of people for whom this will become a necessity. Cluster approach: A prime focus should be on making the business profitable first and only then follow the expansion...

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IBHA panel discussion
Jun09

IBHA panel discussion

Today’s consumer has a plethora of choices to decide from for his or her needs – right from toilet paper to televisions, from insurance to travel destinations. The clinching factor is, each of these choices is fighting to be the one the consumer goes for, unlike the days of yore where competition was limited and the dominant brand called the shots. How does a brand gain that foothold in the consumer’s mind, heart and eventually, wallet?   A consumer will first and foremost go for a brand which is relevant to them. One will not choose McDonald’s when they’re looking for a new car. One will not visit a Mercedes showroom when looking for a budget family car. Thus, how does the consumer know what is relevant? Through communication and marketing from the said brand. Something which has drastically changed from what it was earlier, while relying on the same underlying principles. What is same: Identifying, engaging and converting customers What is different: Alignment of online and offline touchpoints to ensure a seamless customer experience What is new: Mediums: Youtube, Netflix, Amazon Metrics: Likes, shares, views, reach Language: Slang, memes, fads such as the Ice Bucket challenge Expectations: Seamlessness, omnipresence, 24×7 Personalisation: Custom marketing for individual customers Through this, runs a thread of keeping it personal, engaging through stories and emotions.   What stands out here is that now, entry barriers have been removed, making it the simplest of tasks for anyone to connect to anyone. A citizen can reach out to the President, a customer can reach out to a CEO, and a fan can reach out to their favourite movie star. The advantage is that conversations can be even more personal, real time and viral. Recently, an AC not functioning tweet to the Railway Minister got addressed with the AC being repaired before the train reached the next station – something that was unthinkable a while ago. The flipside is that this now allows everyone to have a voice – including trolls. Its relevance to personal care is: – Easy access to information – Peer to peer sharing – Access to products across the world – Faster cascade of new technologies and developments. To cope with this, the new age marketer, or the company, has to be quick on the uptake, be ready to learn on the go, and be hands-on. This is essential so as to not fall behind your competition who has been quicker in adapting. All this and more was discussed during a recent panel discussion at IBHA (Indian Beauty & Hygiene Association), which is a non-profit organisation with big, medium and small-scale companies...

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