Fastest Growing Home Services Brand, at the Asia Retail Congress, 2017
Mar22

Fastest Growing Home Services Brand, at the Asia Retail Congress, 2017

  At Enrich, our firm belief is that gradual but organic growth is the best bet for growth over the long term. While we are doing well in growth of our salon business, we also wanted to enter into the home services segment, for those (potential) customers who, for whatever reasons, are unable to make it to our salon. To keep things simple, we acquired a company which was in this very business for over five years – Belita. Built upon the strength of this partnership is a robust home service delivery brand, which brings a salon experience to the comfort and privacy of one’s home. This venture has the following advantages (we believe): Existing Belita and Enrich customers have been pooled into a large database, who can help us grow by advocacy. As a result, overheads have shrunk significantly, with revenues maintaining equivalence – thus driving up the overall profits. In addition, having a physical destination (our salons) where one can go to inquire, test and sample, air grievances, etc. is a huge bonus over a virtual storefront. Also, there has been no additional cost in setting up further infrastructure to support the home services vertical. Our existing salons serve as hubs for the home therapists, making it possible to deliver services on a hyperlocal scale.   The Asia Retail Congress, aimed at company chairs, presidents and CEOs from leading international and national retailers, directors of international and national retailers, directors of international brands who believe in making change happen was Asia’s single most important global platform to promote world-class retail practices. In such a distinguished forum, Enrich won the award for the Fastest Growing Home Services Brand. This was for Belita, the home services vertical of Enrich. From among a plethora of home services players in the beauty segment, the sustainable growth model employed by Enrich and Belita is what resonated with the jury, due to the thought put behind...

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Best Education Brand, By Economic Times, 2017
Mar22

Best Education Brand, By Economic Times, 2017

  The Best Education Brands brought together the leading educationists and academicians who are not just keeping pace with the international education revolution, but also making significant contribution towards making India a truly global educational hub, where students from the region and across the globe can satisfy their hunger for quality and innovative education. The Enrich Academy started operations in November 2010. Since then, it has trained more than 6500 students, most of whom have gone on to make a mark in the beauty industry. The Academy offers various courses in hair, beauty, makeup and salon management, and has accreditations from ARTH, CIBTAC and CIDESCO. Spread over more than 8000 sq. ft across six cities, the Enrich Academy has grown from strength to strength. Being given this award in February 2017 is a matter of great pride that in a rich educational system such as the one prevailing in India, Enrich Academy shows differentiation, and is able to make a valuable contribution to adding to the lives and skill sets of the working population of...

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When you love what you do, the world loves you too
Mar21

When you love what you do, the world loves you too

Our promise – we believe in delivering a superior service experience, and helping you look and feel good, because ‘Love Begins With You’. Every company starts out with a mission and a vision in mind. Those remain the guiding beacons to help the company navigate the various obstacles and opportunities that lie in its way. A company which successfully manages to tie their actions in with their mission, vision and values, progresses and becomes known for excellence in its field. Enrich, since its inception, has made it imperative to follow on its promise, and to always keep in sight the idea with which it was birthed. This consistency in delivering good service, with good staff, with good practices, has resonated with our customers over the years. This has helped us grow from having a modest number of outlets to being the largest chain of salons in our particular region of operations. Certain accolades which we have been given over the years have supported our belief that what we are doing is right, works well, and should continue and be built upon. Our business has three aspects – customers, employees and education. This past financial year, we have been privileged to receive some awards and recognitions by the industry and some esteemed bodies. These are to do with all the three aspects of our business, which lends credibility to our belief in holistic growth. Some of the major awards which have been conferred upon us this year are: 1.Growth Strategy of the Year,at the Ascent Awards 2016 The ASCENT Foundation is a unique and powerful peer-to-peer platform for entrepreneurs to share and exchange experiences, ideas and insights, which helps them grow their enterprise and enrich themselves. ASCENT leverages the ‘Power of Collective’ and enables entrepreneurs through self-facilitated Trust Groups and an extended network of enablers. Evidently, this is a group of very talented and brilliant individuals and entrepreneurs, comprising of such people as Mr. Uday Kotak, Mr. Harsh Mariwala, et al. At its recent conclave in Mumbai, in November 2016, Mr. Vikram Bhatt, CEO and co-founder of Enrich Salons and Academy, was awarded the Growth Strategy of the Year. This was due recognition of the growth of the business and the sustainable manner in which it was achieved. 2. Best Salon Chain – West, at the L’Oreal Indian Hairdressing Awards, 2017 The L’Oreal Indian Hairdressing Awards recognises excellence in the hairdressing industry in India. At its function recently in March 2017, Enrich was given the award for the Best Salon Chain in the Western region of India. Being awarded by a close working partner and a prestigious international company such...

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Who here knows the true story of Valentine’s Day?
Feb14

Who here knows the true story of Valentine’s Day?

It began in the IIIrd century, when a Roman Emperor, Claudius II, outlawed marriage for young people, believing that single men made better soldiers. Valentinus, a Christian priest, continued marrying young people in secret, contrary to the royal edict. As a result, he was found, arrested, and sentenced to death. During his final days of imprisonment, being a man of learning, he took a student, the daughter of one of his jailers, Julia, who was blind. He showed her the world through his eyes, shared his wisdom, and comforted her with his quiet strength. The day of his death (February 14, 270 AD), has now become synonymous with the expression of love, devotion and affection, around the world, in remembrance of Valentinus. Lovers around the world exchange messages, stories, gestures gifts, moments and experiences, on this very special day. But why should it only be so? Let us remember the true essence of the man in whose memory Valentine’s Day is now celebrated – it is his unwavering hold on his beliefs, on his faith, and on what he found preciouswithin himself i.e. being steadfastly devout to his ideals of Christianity and the Christian marriage, so much so that he remained undeviating even in the face of death. While such times are passed, it is important, even more so in the modern world, to remember to first love yourself, and find strength within yourself, before sharing it with others. After all, only a flower full of health can share its nectar! Enrich believes in this ideal. Thus, keeping this in mind, it has come up with a new facial, just in time for Valentine’s Day – the Love Bloom facial. An excellent facial for all skin types, it will give your facial skin a smooth and even tone, clean out the residue of those busy days spent commuting, and make you as fair as you feel inside. Following are some of the more significant steps and ingredients: A cleansing cream full of the sweet goodness of maple, bilberry and orange extracts, which will clean and soothe your skin. A peeling cream composed of Argan Oil and Shea Butter which will moisturise, reduce melanin production, and give a whitening effect. A toner, with refreshing rose water, which will unclog the pores and help fight acne. A special massage cream, containing grape wine extracts which will get your skin buzzing with good health! We’ll just end with this message – Valentine’s Day is an occasion to spread love. But, every day is an occasion to love yourself. Try this facial – it will give you even more reason to love yourself,...

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Time for writing your ‘personal constitution’
Jan25

Time for writing your ‘personal constitution’

A personal constitution is a documentation of the core values that define an individual and guides their behavior across circumstances. It is a great idea to write your own personal constitution. It is an effective starting step to understanding yourself and living a more purposeful life. Making choices in a more aware manner in a way that align with your values. It is a journey of discovery. Fuelled by introspection. Think of the beliefs that have guided the major decisions in your life. Think of what gives you internal peace and fulfillment. Ask why. And have a deeper understanding of what drives you. And remember, a constitution is a living document, it’s flexibility lies in its amendments. So it is just as important to regularly revisit your constitution and make amendments on the basis of your new learning and realizations. This Republic Day, as we celebrate the day the nations constitution came into force, make it a point to start working on documenting your own personal constitution –it will ensure that you get started on your journey of loving yourself. And if you are already on the journey, it will make it only more...

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